Effective date: October 26, 2026
This Privacy Policy explains how Mary Jo Massaro, DMD (“we,” “us,” or “our”) collects, uses, and protects information when you visit massarodmd.com (the “Site”). It applies to this website only. How we handle your protected health information as a patient is described separately in our HIPAA Notice of Privacy Practices.
Not for medical emergencies
Please do not use the forms on this Site for medical or dental emergencies, or to send detailed health information. If you have an emergency, call 911 or go to the nearest emergency room. For urgent dental questions, please call our office at (610) 696-0199.
Information we collect
Information you give us. When you fill out a form on the Site (for example, to request an appointment or send us a message), we collect the information you enter, such as your name, email address, phone number, and the contents of your message.
Information collected automatically. Like most websites, the Site automatically collects certain technical information when you visit, such as your IP address, browser and device type, pages viewed, the page that referred you, and the date and time of your visit. This is collected through cookies and similar technologies, described below.
Cookies, analytics, and advertising
We use cookies and similar technologies to keep the Site working, to understand how visitors use it, and to measure our advertising. These include:
- Google Analytics 4, which helps us understand how visitors find and use the Site.
- Google Ads conversion tracking, which helps us measure whether our ads lead to calls or form requests.
- Google Tag Manager, which we use to manage these tools on the Site.
These services are provided by Google and may set cookies or collect information about your use of the Site and other websites. You can learn how Google uses this information at policies.google.com/technologies/partner-sites, opt out of personalized Google ads at adssettings.google.com, and opt out of Google Analytics with the Google Analytics opt-out browser add-on. You can also block or delete cookies in your browser settings; some parts of the Site may not work as intended if you do.
How we use information
- To respond to your questions and appointment requests.
- To operate, maintain, and improve the Site.
- To understand how visitors use the Site and to measure the effectiveness of our advertising.
- To protect the Site against spam, fraud, and misuse.
- To comply with legal obligations.
We do not sell your information
We do not sell or rent your personal information to anyone.
Third parties
We share information only with service providers that help us run the Site and our practice (such as our website host, form and email providers, and the Google services listed above), when required by law, or to protect our rights and the safety of others. These providers may only use the information to perform services for us or as described in their own privacy policies. The Site may link to other websites, such as social media or review sites; we are not responsible for their privacy practices.
HIPAA Notice of Privacy Practices
If you are a patient of our practice, your protected health information is handled in accordance with HIPAA and our Notice of Privacy Practices, which is available at our office. Please ask our front desk for a copy or call (610) 696-0199.
Data security and retention
We use reasonable measures to protect the information we collect. However, no method of transmission over the internet or electronic storage is completely secure. We keep information only as long as needed for the purposes described above or as required by law.
Children’s privacy
The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the Site. Parents or guardians may contact us to schedule care for a child. If you believe a child has submitted information to us through the Site, please contact us and we will delete it.
Changes to this policy
We may update this Privacy Policy from time to time. Changes take effect when posted on this page with a new effective date.
Contact us
Mary Jo Massaro, DMD
1314 West Chester Pike
West Chester, PA 19382
Phone: (610) 696-0199
Email: [email protected]
